Bob Girolamo is the founder of Sorc’d, a startup in 1871. Follow Sorc’d on Twitter and learn more about the company below: bob-girolamo

Tell us about your project:

Sorc’d empowers content creators to build stronger content, faster. Clients boast saving 30% or more off their research and creation time by using the suite of cloud-powered tools for capturing snippets of relevant content and seamlessly integrating them into their content

Sorc’d is about efficiency and effectiveness.  All of the highly intuitive tools are designed with the end goal in mind – to build stronger content, faster. A browser extension enables users to highlight and organize only the pieces of online content they find interesting, such as in an article, blog, presentation or email. These “snippets” can be filtered by category, tag, post type, favorites or date, and link to their original sources. Recalling and importing snippets – both private and public – can be done with a single click via add-ins, like the one in Microsoft Office, Google Docs or APIs. Users can choose to have the original source link built into the snippet or come after it. Users may create footnotes from links coming after the snippets with a few keyboard shortcuts.

What was one thing you did that best prepared you for your startup or blog?

Looking back, I would have done more customer research prior to walking away from my day job.  It’s easy to get caught up in the glamour of running a start up.  Media does a great job talking about the millions raised and all the Tesla, working whenever you like, ping pong… (you get the idea)  The reality is that you are responsible for all aspect of the business.   You now work all hours of the day, eat ramen, and take the bus.    Get some revenue before you jump ship!  It’s a long rewarding road that will most likely take 2x the time and money you planned.

What are you reading or what do you recommend?

2 recent favorites: The Lean Startup (I wish I read this prior to starting!) and Mindset: The new Psychology of Success has great concepts for work and life.

If you had more time you would?

Spend more time with my kids – they are very entertaining!  I’d also like to learn to speak Spanish 2 failed attempts to date.  I will make this happen!

Do you have any mentors and how have they helped you?

I’m based out of 1871 here in Chicago; they do a great job of providing access to great mentors for all disciplines.

How did you decided to do what you’re doing?

A buddy and I would get together once a quarter and discuss how to save the world.  We would also discuss problems at work.  The ability to recall quotes, stats, and facts came up.   We wanted to create a way to quickly access, share and get out of the room!  Sound smart and keep moving.

How long did you contemplate starting your business before actually starting it?

We discussed concepts and revenue models for about a year prior to kicking off our development.

Favorite local restaurant or hangout

You can generally find me picking up a burger Thursday nights at FiveStar in the East Village.

What’s playing on your iPod right now?

It’s Cinco de Mayo, so Latin Pop hits of course!

What advice would you give to someone who is contemplating entrepreneurship?

Talk to your customers and understand their problems prior to building your solution.

What are you working towards?

Building a successful business means providing a valuable solution our customers love.  Our goal is to have all of your great snippets at your fingertips where ever you write.   Integrate with everyone!